Search engines such as Google, Bing and Yahoo! are the primary sources of information for internet searches. As reported in a recent study, approximately 86 percent of Americans use the internet to make purchases, market their businesses or verify facts.

In the 21st century, it is not enough to have an internet presence. You must position your site in a way that makes it easy to be found. If you are looking for information, you must be able to use search engines in a manner that enables you to quickly search for the credible information.

To get the most out of search engines, you must understand how to use them effectively. Here are a few ways that you can use search engines to your advantage.

Use Clear Search Terms

Search engines are designed to find relevant information within a few seconds after you submit your query. When you are searching for information, you should enter keywords that are relevant to the information that you want to find.

Let's say you are looking for information about how to take care of a poodle. Although a poodle is a type of dog, searching for information with the keyword 'dog' will yield information that is too general.

It is best to be as specific as possible when you use a search engine. A specific search will provide you with hundreds of pages of information that are related to your exact topic.

Consider the Source

The internet is filled with articles from credible and not-so-credible sources. The beauty of the internet is any person can publish information on the internet. The downside is search engines do not have a system to determine whether the information is accurate.

As a consumer of information, it is your responsibility to verify that the information is accurate. One way to do this is to pay attention to the source of the news.

Credible news agencies, television networks and government websites make every effort to publish factual information. However, there are many independent sites that regurgitate information without verifying that it is true.

Bookmark Relevant Pages

There are billions of pieces of information on the internet at any moment. If you find information that you would like to explore at a later time, you should bookmark it.

The bookmark feature provides you with the opportunity to save the links to the web pages in a single location. You can access the links at any time.

Optimize Your Site

If you have a business website or blog, you have the opportunity to reach billions of people throughout the world. However, if your site is not optimized, very few people will know that your business exists.

The best way to develop an internet presence is to optimize it for search engines. This means that you should incorporate SEO friendly features on your site such as:

  • Relevant keywords
  • Videos
  • Pictures
  • Navigation Menus
  • Meta data
  • Customizable tags

When used in an efficient manner, the internet can provide an abundance of useful information. These tips will help you use search engines to your advantage.